Role

Art direction and lifestyle photography for web, social, and print materials

Brief

Over six years, I partnered with The Standard Hotels across multiple U.S. locations — including Miami, Los Angeles, and New York City — to develop visual content that reflects the brand’s distinctive blend of design, culture, and playful sophistication. Working closely with the creative team, the goal was to craft imagery that not only shows spaces and experiences, but also conveys the attitude and energy of The Standard’s community of creative travelers.

Outcome

Dynamic imagery created for digital platforms (web + social) and print materials that aligned with each hotel location’s cultural identity while highlighting amenities.