Role

Art direction and lifestyle photography for web, social, and print materials

Brief

Over six years, I partnered with The Standard Hotels across multiple properties — including Miami, Los Angeles, and New York City — to develop visual content that reflects the brand’s distinct blend of design, culture, and playful sophistication. Working closely with the creative team, the goal was to create imagery that not only shows spaces and experiences at each property, but also conveys the vibrant energy of The Standard’s community of creative travelers.

Outcome

Dynamic imagery created for digital platforms (web + social) and print materials that aligned with each hotel property’s cultural identity while highlighting amenities.