Role

• Art direction

• Lifestyle photography for web, social, and print materials

Brief

Over six years, I partnered with The Standard Hotels across multiple properties — including Miami, Los Angeles, and New York City — to develop visual content that reflects the brand’s distinct blend of design, culture, and playful sophistication. Working closely with the creative team, the goal was to create versatile content that works across their marketing suite: social media, email campaigns, printed pamphlets and brochures, on-property signage, and advertising materials, while capturing the vibrant energy of The Standard's community of creative travelers.

Outcome

We developed a versatile content library to support each property’s individual marketing needs based on their identity and offerings. These images were integrated into social media, email, printed collateral, and advertising.